The Deep Chill: Money vs. Art

No
man but a blockhead ever wrote, except for money. —
Samuel Johnson
Nothing
written for pay is worth printing. Only what has been
written against the market. — Ezra Pound
The debate about money and
writing—and all art for that matter—continues to
rage.
In 1746 Samuel Johnson, or Dr. Johnson as he preferred to
be called, secured a remarkable paid
writing contract to produce the first
Dictionary of the English Language.
Johnson’s formidable facility with language made
him an obvious choice to lead the project and he
embraced it with relish. He was likely a victim of
Tourette Syndrome; consequently his social
inadequacies created barriers of all kinds.
Earning his livelihood by writing—taping into his
deep vein of talent—enabled him to establish
social eminence and a living wage.
Johnson had been desperate for money before, and at
the age of 25 he married Tetty Porter, aged 46 and
mother of three children—which provided access to her
considerable savings at a time when he was in dire
need. At the time, he might well have said, “No man
but a blockhead ever married, except for money.”
Ezra Pound, on the other hand,
fancied himself a revolutionary. As a poet and
editor, he hoped to make a complete break with the
literary traditions of the past. He was a central
figure of the avant garde in Paris and London in
the 1920s. T.S. Eliot and Hemingway acknowledged
his influence. To Pound, money was irrelevant to
ideas, art, and social transformation.
But Pound found himself on the wrong side of history.
He put in with the fascists during World War II and
broadcast radio propaganda against the Allies until
he was arrested for treason in Italy by the Americans
in 1945. Ultimately he spent twelve years in a
psychiatric ward and returned to Italy a broken man.
Like most writers, I’ve pondered the tension between
money and writing. While there are a lot of ways to
make money in this world (and certainly more ways to
lose it), writers have limited options. They can try
their hand at journalism, technical writing,
publishing, or take on more lucrative corporate work
like web copy-writing, advertising and media
relations (where they are known as ‘flak writers’).
As far as writing fiction is concerned, money is
almost always a secondary consideration. Only the
rare publisher will pay you by the word, and unless
you’ve already established your credentials as a
best-selling author, few publishers can gamble their
dwindling resources on substantial advances for a new
book. Most will offer a token advance based on
anticipated sales and pencil in a 15% cut of
additional sales after their advance has
been paid out—which rarely occurs (do the math: the
average books sells about 200 copies).
And so be it. If you’re writing fiction, or creative
non-fiction, you’ll almost certainly create a better
book if you work without any constraints. Don’t limit
your imagination with illusions about public taste,
reading trends, best-sellers and mega-bucks. It’s all
poison. Consider the work for its own sake and let it
find its own place in this world. Allow the novel to
dictate the narrative of its arrival in this world. I
guarantee you, this uncompromised form of art will be
unique.
And that is the text you want to sell to
publishers. Let them establish its monetary value.
Once they commit to publication, they will want to
maximize their investment. Hopefully they are better
at this sort of thing than you. Let them have at it.
While they are schlepping from book fair to retail
store to media event, go about your business: begin
your next story, pay attention to its wants and
needs, nurture this precious gift in its embryonic
form, give daily thanks to your muse.





